JBS Prepared Foods Brings Home the Bacon with Syndigo’s Grocery Syndication Network

JBS Prepared Foods (JBS) is all about bringing delicious, protein-centric prepared foods to tables everywhere through both private label and popular brand names. They’re part of the JBS Foods USA family, a leading global food company that processes, prepares, packages, and delivers fresh and value-added premium meat, poultry, and retail-ready food products—providing more than 206 million daily servings of protein to families around the world every day.

Before partnering with Syndigo, JBS Prepared Foods faced significant challenges with manual, time-consuming product data syndication. Managing consistent product information, such as images, descriptions, and specifications, across multiple retailers was a daunting task, each with its own formatting and compliance requirements.

The manual process involved logging into separate retailer portals with different credentials, causing delays of several weeks in product publication. These disconnected systems created bottlenecks, hindering timely product launches and updates across their extensive retail partner network.

Delivering Measurable Value

Since using Syndigo’s Grocery Panel syndication network, JBS has seen significant improvements in product data management. This collaboration has brought measurable gains in efficiency, growth, and operational excellence.

Getting Things Done Faster

Growing the Business

Before using Syndigo’s Grocery Panel, we struggled with inconsistent product data across retailers due to varying format requirements and manual processes that delayed publications. Syndigo’s automation gave us access to the largest US grocery retailer syndication network, plus analytics to monitor performance, while ensuring consistent data across all partner channels.

Shwe Hmon U

Associate Trade Manager, JBS Prepared Foods

Unlocking Competitive Advantages

Syndigo’s Grocery Panel syndication network addressed their syndication challenges with automation, extensive retail partnerships, and responsive support. It eliminated manual processes and provided real-time visibility and control over product data across multiple retail channels. This integrated approach allows them to scale efficiently while maintaining data accuracy and compliance standards. Here are some of the many advantages:

Simplifies Multi-Retailer Distribution

Automated distribution connects JBS to hundreds of US retailers and distributors through a single, streamlined platform. This extensive retailer network is supported by intelligent content analytics that continuously monitor performance, track content completeness, and ensure consistent data publication across all retail partners.

Exclusive Kroger Partnership Streamlines Product Publishing

JBS leverages Syndigo’s exclusive partnership with Kroger by using the Kroger Item API to publish product details directly to Kroger’s product display pages. This capability simplifies the onboarding of their private label products and ensures high data quality and consistency with prebuilt templates and customizable compliance rules.

Syndigo’s prebuilt templates and compliance rules for syndicating to Kroger ensure that our product content meets their exact specifications, while automated validation and quality reviews eliminate errors before going live.

Shwe Hmon U

Associate Trade Manager, JBS Prepared Foods

Supports Core Product Content Marketing

Some of their retail partners want more product content than others. With Syndigo’s syndication platform, core content such as product descriptions, detailed product features, images, ingredients, and more is supported.

Makes Industry Standards Compliance Easy

As a GS1-certified platform supporting GDSN standards, Syndigo provides JBS with validated content in real-time, reducing manual compliance burdens. The platform’s bulk editing features enable efficient management of multiple SKUs through streamlined workflows.

Create Professional Photos Without the Hassle

Syndigo’s creative services team provides JBS with professional product photography, including 360-degree views, planograms, nutritional panels, and UPC images. When they urgently needed new images for a retail customer, Syndigo delivered them within one week, cutting the standard two-week timeframe in half for their special request.

Expert Guidance at Every Step

For JBS, something that sets Syndigo apart is the responsive and knowledgeable support team. They get help within 24 hours, and the team guides them through solutions step-by-step. If an immediate answer isn’t available, they’re quickly connected with the right experts to resolve the issue.

Flexibility During Organizational Change

In the face of budget restructuring and internal team transitions, Syndigo’s adaptable partnership proved invaluable, with flexible contract terms and invoicing schedules that accommodated JBS’s budget constraints while maintaining full-service support.

What’s Cooking Next?

As JBS Prepared Foods continues to grow and evolve their product portfolio, they see significant potential to deepen their partnership with Syndigo. They recognize that their current utilization only scratches the surface of what’s possible with Syndigo’s comprehensive capabilities. They look forward to expanding their partnership with Syndigo in several key areas:

• Enhanced Content: Implementing advanced content experiences that includes reporting and analytics for top-performing SKUs.
• International Expansion: Leveraging Syndigo’s capabilities to enter emerging marketplaces and syndicate to international grocery retailers.
• Foodservice Growth: Exploring opportunities to broaden the partnership as they develop their foodservice website.

By partnering with Syndigo, they have transformed their product data management from a manual, error-prone process to an automated, efficient system. This collaboration has accelerated their time-to-market, expanded their retail reach, and paved the way for continued growth in both domestic and international markets.