Syndigo Glossary of PXM & Retail Terms

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B

No terms found under this letter.

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Distribuição de conteúdo de produtos

Channel Syndication

Distribution of product content across sales and marketing channels to deliver a unified product experience.

PIM

Cloud-based PIM

Cloud-based PIM refers to Product Information Management systems that are hosted in the cloud, providing scalability and accessibility.

Commerce

Content Management System (CMS)

A technology platform that allows users to create, manage, and publish digital content to support their online marketing efforts.

Distribuição de conteúdo de produtos

Content Syndication

The strategic distribution of product data and rich media across multiple platforms and partners to ensure consistent Product Experience Management (PXM).

PXM

Customer Experience (CX)

The overall perception by a customer of a brand, based on the sum of interactions, from web browsing to post-purchase support.

Commerce

Cyber Monday

Cyber Monday is an annual online shopping event that takes place every November on the Monday after the Thanksgiving holiday in the United States.

D

PXM

Data Distribution

Data distribution refers to the process of sending data across various retail and e-commerce channels and platforms, to ensure it reaches the intended audience. What is Data Distribution? Data distribution is the process of delivering product data across various retail channels and…

MDM

Data Governance

The set of policies, processes, and standards that ensure the integrity of information across an organization.

PXM

Data Modeling

The process of creating a structure that defines how data is organized, stored, and related within a system.

PXM

Data Monetization

The practice of generating revenue from data assets to improve internal decision-making, or by selling insights to external partners.

Distribuição de conteúdo de produtos

Data Synchronization

The process of ensuring up-to-date product data across systems, platforms, and partners, so brands deliver accurate and seamless product experiences across channels.

PXM

Data Validation

The process of ensuring product data compliance with predefined standards or retailer requirements.

Artificial Intelligence

Deep Learning Model

A deep learning model is a type of machine learning model that uses neural networks to learn from data.

Product Cloud

Gerenciamento de Ativos Digitais

A centralized system for storing, organizing, and distributing digital content such as images, videos, and documents.

Commerce

Digital Catalog

An online version of a traditional print product catalog, in a dynamic, searchable format.

PXM

Digital Experience Platform (DXP)

A suite of integrated technologies that deliver consistent digital experiences across web, mobile, and other digital channels.

PXM

Digital Product Passport (DPP)

A digital record that provides detailed information about a product’s origin, materials, sustainability, and lifecycle, to enable transparency and compliance, especially in regulated industries.

Conteúdo Enriquecido

Digital Shelf

The digital shelf is the online equivalent of a physical store shelf, where products are displayed and sold. What is Digital Shelf? The digital shelf refers to the online representation of a brand's products across eCommerce platforms and marketplaces. Much like a physical shelf in a…

Análises

Análise de Prateleira Digital

Digital shelf analytics involves analyzing data related to the performance of products on the digital shelf.

Análises

Digital Shelf Management

Digital shelf management refers to the managing and optimizing of product listings on digital platforms.

Análises

Digital Shelf Optimization

Digital shelf optimization involves improving the visibility and performance of products on the digital shelf.

Commerce

Digital Transformation

The integration of digital technologies into all areas of a business to operate more efficiently and deliver value to customers.

E

Conteúdo Enriquecido

Enhanced Content (EC)

Rich media elements beyond product descriptions or label imagery that help brands boost greater shopper engagement and conversions (see Enhanced Product Content)

Conteúdo Enriquecido

Enhanced Product Content

Rich media elements beyond product descriptions or label imagery that help brands boost greater shopper engagement and conversions.

F

PIM

Feed Optimization

Feed optimization involves enhancing product data feeds to improve their performance on various platforms, ensuring accurate and high-quality information. What is Feed Optimization? Feed optimization involves refining and enhancing product data feeds to recipient outlets, to meet the…

G

GDSN

GDSN is a network of interoperable data pools enabling companies to exchange standardized global product information in real time.

Artificial Intelligence

Generative AI

The artificial intelligence systems that can create new content, including text, images, audio, or code, and can accelerate content creation and streamline data enrichment.

GDSN

GLN (Global Location Number)

A unique numeric identifier that identifies specific locations in a business, such as warehouses, stores, or departments.

GDSN

GTIN

A GTIN (Global Trade Item Number) is a globally recognized identifier used to uniquely distinguish products in commerce and supply chains.

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No terms found under this letter.

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Conteúdo Enriquecido

Image Optimization

Image optimization refers to the process of improving the quality and performance of images used in digital platforms, ensuring they load quickly and look appealing.

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No terms found under this letter.

K

No terms found under this letter.

L

Commerce

Live Commerce

Live uses live video streaming to showcase products and interact with viewers on popular social media platforms.

M

Artificial Intelligence

Machine Learning (ML)

Machine learning (ML) involves using algorithms to analyze data and make predictions or decisions.

Distribuição de conteúdo de produtos

Marketplace Syndication

Automated delivery of product data to online marketplaces, ensuring compliant and optimized product listings for each platform.

MDM

Master Data

The core non-transactional data entities that are essential to business operations, including product details, location data, and vendor/supplier records. What is Master Data? Master data refers to the core non-transactional data entities that are essential to business operations, such as…

MDM

Gestão de Dados Mestre (MDM)

A framework for managing an organization’s critical data, including product, location, and vendor information, ensuring accuracy and governance across systems and departments.

Product Cloud

Media Asset Management (MAM)

The storage and handling of rich media files, especially video and audio, used in marketing and product storytelling.

MDM

Metadata

It is literally “data about data”, providing information that helps describe, organize, find, and manage other data. What is Metadata Metadata is data that provides information about other data, such as its origin, structure, or meaning. It helps users and systems understand, organize,…

MDM

Metadata Management

The organizing and maintaining of data that describes other data, including tags, categories, and attributes.

Commerce

Multichannel

Multichannel refers to promoting products and engaging customers through multiple avenues and media types, in-store and online.

Commerce

Multichannel Commerce

Multichannel commerce involves selling products through multiple channels, both online and offline.

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No terms found under this letter.

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PXM

Omnichannel

Omnichannel refers to delivering a seamless and integrated customer experience across all sales channels and touchpoints.

P

PXM

Product Images

Interactive product images that allows a viewer to see a product from every angle to showcase product details in a way that static images don’t.

Commerce

Personalization

Personalization involves tailoring content and experiences to individual users based on their preferences and behaviors.

PIM

PIM Architecture

PIM architecture refers to the technology structure and design of Product Information Management systems. It is the backbone of a complete product experience across digital channels.

PIM

PIM Data

PIM data refers to any type of product information managed within a Product Information Management system.

PIM

PIM Data Model

The PIM data model defines the structure and relationships of product information within a PIM system.

PIM

PIM Database

A PIM database is the repository where product information is stored and managed.

PIM

PIM Implementation

PIM implementation involves deploying and configuring a Product Information Management system.

PIM

PIM Integration

PIM integration refers to connecting a Product Information Management system with other systems and platforms.

PIM

PIM Software

PIM software is the application used to manage product information within a Product Information Management system.

PIM

PIM System

The software or solution that powers Product Information Management, allowing businesses to centralize, enrich, and distribute product data efficiently.

PXM

Platform

A platform is a foundational system or environment that supports applications, data, and workflows across an organization.

Product Cloud

Product Catalog

A structured collection of brand product information, used as a digital reference guide of available products across sales channels.

Product Cloud

Product Content Optimization

The refining of product data, such as titles, descriptions, images, and other attributes, to improve visibility, accuracy, and conversions.

Distribuição de conteúdo de produtos

Product Content Syndication

Automated distribution of product marketing content to multiple retail and marketplace channels.

PIM

Product Data Management (PDM)

The process of organizing and controlling all technical data related to a product during the design and engineering phase.

PXM

Product Data Transformation

Product data transformation is the process of converting brand product data into a required recipient format that can be accepted for use across systems and platforms.

Product Cloud

Product Experience (PX) Strategy

Product Experience (PX) strategy involves creating and delivering engaging product experiences to customers.

PXM

Product Experience Management (PXM)

The strategic approach of delivering a superior and consistent product content across touchpoints to create a seamless product journey.

PIM

Gerenciamento de Informações de Produto

A centralized system for collecting, managing, and enriching product data for consistency across internal systems and distribution to external sales and marketing channels.

PIM

Product Lifecycle Management (PLM)

The process of managing and optimizing a product’s journey from concept and design, through distribution, to retirement.

Artificial Intelligence

Prompt Engineering

Prompt engineering involves designing and optimizing prompts for AI models to improve their performance.

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No terms found under this letter.

R

MDM

Reference Data

A type of master data that defines permissible values used across systems, such as units of measure, country codes, or product categories.

Distribuição de conteúdo de produtos

Retail Syndication

Delivery of product data directly to retail partners to ensure up-to-date and brand-approved information.

Commerce

Retailers & Marketplaces

Retailers & marketplaces are platforms where products are sold to consumers.

Commerce

Conteúdo Enriquecido

Rich media refers to interactive and multimedia content that enhances user engagement and experience. Sometimes referred to as Enhanced Content.

S

Commerce

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engine results to increase organic traffic, user engagement, and sales.

Commerce

Stock Keeping Units

SKUs (Stock Keeping Units) are unique identifiers for products used in inventory management.

Commerce

Social Commerce

Social commerce is the use of social media platforms to promote and sell products directly to consumers.

MDM

Supplier Data Management

The process of governing information about suppliers, including contact details, certifications, and performance metrics to ensure alignment with sourcing and compliance standards.

PXM

Supplier Onboarding

Supplier onboarding involves integrating new suppliers and their product information into a retailer’s supply chain and e-commerce platform.

PXM

Supply Chain

A supply chain is the network of people, organizations, resources, activities, and technology involved in creating and delivering a product or service, from raw materials to customers.

Commerce

Supply Chain Management

The coordination of logistics and operations activities involved in sourcing, producing, storing, and delivering products to consumers.

Distribuição de conteúdo de produtos

The overarching process of sharing and synchronizing product content across a network of channels, retailers, and marketplaces.

T

No terms found under this letter.

U

Commerce

User Experience (UX)

User experience (UX) is the overall design of an online page or site that helps to facilitate the ease of use and engagement a user has when interacting with a digital product or service.

V

Artificial Intelligence

Virtual Reality (VR)

Virtual Reality (VR) creates immersive digital environments that simulate real-world experiences for user interaction. What is Virtual Reality (VR)? Virtual Reality (VR) creates immersive digital environments that simulate real-world experiences. Using VR headsets or devices, consumers…

PXM

Visual Commerce

The use of high-impact imagery, videos, and interactive media to enhance the online shopping experience.

PXM

Voice Search

Voice search involves using voice commands to search for information on digital devices.

W

Distribuição de conteúdo de produtos

Workflow Automation

Workflow automation refers to using technology to streamline and execute tasks without manual intervention.

X

No terms found under this letter.

Y

No terms found under this letter.

Z

No terms found under this letter.

Glossário

A

Teste A/B

Amazon A+ Content

Amazon Marketplace

Amazon Seller

Amazon Vendor

Artificial Intelligence (AI)

Artificial Reality (AR)

Asset Management

B

C

Channel Syndication

Cloud-based PIM

Content Management System (CMS)

Content Syndication

Customer Experience (CX)

Cyber Monday

D

Data Distribution

Data Governance

Data Modeling

Data Monetization

Data Synchronization

Data Validation

Deep Learning Model

Gerenciamento de Ativos Digitais

Digital Catalog

Digital Experience Platform (DXP)

Digital Product Passport (DPP)

Digital Shelf

Análise de Prateleira Digital

Digital Shelf Management

Digital Shelf Optimization

Digital Transformation

E

Enhanced Content (EC)

Enhanced Product Content

F

Feed Optimization

G

GDSN

Generative AI

GLN (Global Location Number)

GTIN

H

I

Image Optimization

J

K

L

Live Commerce

M

Machine Learning (ML)

Marketplace Syndication

Master Data

Gestão de Dados Mestre (MDM)

Media Asset Management (MAM)

Metadata

Metadata Management

Multichannel

Multichannel Commerce

N

O

Omnichannel

P

Product Images

Personalization

PIM Architecture

PIM Data

PIM Data Model

PIM Database

PIM Implementation

PIM Integration

PIM Software

PIM System

Platform

Product Catalog

Product Content Optimization

Product Content Syndication