Understanding the market is the first step. Next, determine which findings matter for your organization, what questions to ask vendors, and how to separate market perception from proven fit.
Join Syndigo’s Helen Grimster and Rob Bruce for a practical discussion on using market research throughout the PIM buying process.
Whether you are building a shortlist, defining requirements, evaluating vendors, or validating a final decision, this webinar will help you connect market insight to the questions, criteria, and evidence that matter most.
Choosing a PIM solution isn’t just about selecting a platform. It’s about building the right product data foundation for your business and creating a clear path to measurable value.
Key Takeaways
- Apply research to your evaluation. Understand what analyst research can and cannot tell you about vendor fit.
- Turn insight into better questions. Build stronger requirements, RFPs, and demonstration scenarios. Validate claims with evidence by learning how to test functionality, dependencies, implementation assumptions, and business outcomes.
- Connect PIM decisions to value. Create a clear link between requirements, time to value, ROI, and business impact.
- Avoid common evaluation mistakes. Identify the organizational, operational, and commercial questions no analyst report can answer for you.
- You will leave this session with a clearer approach to applying research to your organization’s priorities and making a more informed PIM decision.
