Master Data

The core non-transactional data entities that are essential to business operations, including product details, location data, and vendor/supplier records. 

Was sind Stammdaten?

Master data refers to the core non-transactional data entities that are essential to business operations, such as product details, customer profiles, and supplier records. In the context of PXM, managing master data effectively ensures that product information is consistent, reliable, and ready for syndication across all digital touchpoints.