Gestion des données de référence (MDM)

A framework for managing an organization’s critical data, including product, location, and vendor information, ensuring accuracy and governance across systems and departments. 

Qu'est-ce que la gestion des données de référence (MDM) ? 

Master Data Management (MDM) is a framework for managing an organization’s critical data—such as product, customer, and supplier information—and delivering a single source of truth for all departments and systems. MDM ensures data consistency, accuracy, and governance, which is essential for delivering a unified product experience across all channels in a PXM strategy.