Syndigo acquiert 1WorldSync : de nouvelles solutions PXM basées sur l’IA pour des expériences d’achat améliorées

Cette fusion permet aux marques, distributeurs et revendeurs de diffuser plus rapidement des contenus pertinents et de dépasser les attentes des consommateurs à l’échelle mondiale.

CHICAGO, IL
September 3, 2025

Syndigo, a global leader in Product Experience Management (PXM) solutions, today announced its acquisition of 1WorldSync, creating a more than $3.5 billion enterprise backed by Summit Partners, TJC, L.P., and Battery Ventures. Together, the company powers 90% of the top 20 retailers in the U.S. as the leading AI-first software provider behind eCommerce product pages. This strategic move accelerates Syndigo’s mission to drive winning product shopping experiences across every channel, and to empower brands, retailers, and distributors to delight customers and grow their businesses in a rapidly changing commerce environment.

« Les consommateurs achètent et interagissent avec les marques de manières toujours plus diversifiées – portées par la rapidité et la flexibilité offertes par l’IA, le social commerce et la personnalisation. Les industriels et les distributeurs ont donc besoin d’une solution robuste qui dépasse les attentes des clients, aujourd’hui comme demain. Avec 1WorldSync, nous poursuivons le développement de logiciels pour la nouvelle génération du commerce et renforçons l’utilisation d’agents IA dans le PXM. »

In the new era of retail, consistent and accurate shopping experiences across a proliferation of channels are table stakes, and shopping research is increasingly powered by AI. In addition, multimedia, ratings and reviews, and 360-degree views of products dramatically improve conversion rates and reduce returns. While brands and retailers are trying to keep up, current product experiences are not meeting consumer needs. According to Syndigo’s 2025 State of Product Experience Report, 44% of consumers have abandoned a purchase due to insufficient product information, and 21% have returned a product because it didn’t match content expectations. With global online retail sales projected to reach $6.8 trillion by 2028, and online penetration climbing to 23.7% according to Forrester, the ability to deliver consistent, accurate, and engaging product experiences at scale is critical for all brands and retailers.

Pour alimenter ces expériences d'achat convaincantes, la société fusionnée:

• Supercharge the industry’s leading two-sided retail network: Syndigo’s network now spans more than 3,500 retailers globally, giving brands the most options for getting their products to market quickly to create cohesive experiences in more places people shop.
• Recommend optimal content by analyzing brand- and user-generated content (UGC): With the addition of 1WorldSync’s UGC capabilities, PowerReviews, Syndigo will build agentic AI that incorporates real shopper feedback to improve product content automatically. This unique capability will allow brands to drive more relevance, personalization and conversion, building customer trust and loyalty.
• Scale the global footprint: The combined organization serves more than 18,000 customers in 60 countries with 12 global offices and a team of over 1,500 employees – the deepest bench of PXM industry expertise to drive successful outcomes. This scale gives customers the flexibility to launch faster, localize content more effectively, and meet regional requirements with accuracy and precision.
• Build for the ecosystem: With 100+ solution integrators and technology partners, Syndigo is primed to drive deeper integrations, ecosystem innovation, and scalable transformation across commerce, retail, electronics, and CPG.

« Syndigo est l’environnement idéal pour les clients, collaborateurs et technologies de 1WorldSync », ajoute Steve Sivitter, CEO de 1WorldSync. « En réunissant nos réseaux de distribution et en intégrant les fonctionnalités de 1WorldSync aux solutions Syndigo, nous faisons progresser le PXM au bénéfice direct de nos clients. Ensemble, nous redéfinissons l’avenir du commerce. »

Avec cette acquisition, Syndigo et 1WorldSync ne se contentent pas d’ajouter de nouvelles fonctionnalités. Ils posent les bases d’une nouvelle génération de solutions pour le commerce, permettant aux marques de toutes tailles d’accroître leurs revenus en magasin comme en ligne. Cette opération confère à l’entreprise une combinaison inédite de taille, d’innovation et de valeur client.

Le cabinet Kirkland & Ellis LLP a conseillé Syndigo sur le plan juridique, UBS Securities LLC sur le plan financier. Cooley LLP et Lincoln International sont intervenus respectivement comme conseil juridique et financier de 1WorldSync.

To learn more about the acquisition, please visit www.syndigo.com/1worldsync/

À propos de Syndigo

Syndigo is a leader in PXM, MDM, and PIM, providing AI-native data management product experiences for brands, retailers, and their customers. With the most extensive integrated network of content distribution available, Syndigo is the single solution for the journey to data confidence and success. Whether an enterprise needs to establish a “single source of data truth” within the organization or distribute it to an external network for more efficient commerce, Syndigo is the partner to make it happen. Syndigo serves over 12,000 global enterprises in key sectors such as grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. Learn more at www.syndigo.com

À propos de 1WorldSync

1WorldSync® is a leader in Product Content Orchestration, enabling more than 17,000 companies in over 60 countries to simplify the creation and distribution of impactful content that’s accurate, consistent and relevant everywhere commerce happens. Through its technology platform and expert services, 1WorldSync—backed by global investment firm Battery Ventures—solves revenue-impacting product content challenges faced by leading brands and retailers in the CPG/retail, DIY, consumer electronics, healthcare and foodservice industries. 1WorldSync is one of the only product content providers and GDSN Data Pools to achieve ISO Certification 27001. To learn more, visit www.1worldsync.com.

Media Contact:

Walker Sands for Syndigo syndigo@walkersands.com