SUCCESS STORY
Dole Packaged Foods is a brand built on trust and quality, but in the digital age, even the most established names face new challenges. For Dole, the mission was clear: deliver an accurate, engaging, and consistent product experience to every shopper, everywhere. But as their online footprint grew, so did the complexity of managing content across dozens of retailers.
Before partnering with Syndigo, Dole Packaged Foods managed syndication manually. Every retailer had its own requirements, and the team spent countless hours uploading, mapping, and troubleshooting product content across platforms. There was no automation, no unified network, and no guarantee that content updates would reach each retailer quickly and accurately. For Dole, syndication was a daily grind that made it difficult to deliver a consistent brand experience online.
The challenge was especially acute with Kroger, their key retail partner. “We were just trying for many months. We actually had their IT team come on board, and we couldn’t figure out what was going on, so we never got it working,” recalls Jennifer Mar, Digital Content Manager at Dole. The process was slow, unpredictable, and draining.
Dole’s transformation began when they joined forces with Syndigo. Suddenly, they had access to a retail network spanning hundreds of trusted partners, each connected through a platform built for automation and accuracy. Syndigo Syndication replaced manual uploads with seamless distribution, ensuring every product update reached the right retailer with the right format, at the right time.
What set Syndigo apart wasn’t just the breadth of its network, but the quality of its data and the reliability of its processes. “The ability to monitor syndication and catch issues early has been huge. Making sure everything we publish is 100% ready to go is important. It’s made the publication process more efficient and reliable,” says Jennifer.
Leveraging available retailer-specific APIs with Syndigo enables rapid content updates, improving efficiency and addressing persistent syndication challenges.
Improved content precision ensures brand consistency and elevates the online shopping experience.
Higher content scorecard performance helps products surface more reliably, increasing shopper engagement.
Fewer flagged issues free up time to maintain carousel accuracy and consistency.
For Dole, having products online is not enough; the goal is to stand out in the digital aisle by telling a compelling product story and making every shopper interaction count. With Syndigo, Dole unlocked the ability to create rich, engaging content at scale: vibrant images, interactive carousels, and features that bring their products to life.
And the transformation didn’t stop at visuals. Syndigo Analytics gave Dole the power to measure, refine, and optimize every listing. The Content Health Report tracked accuracy and completeness, while compliance dashboards flagged issues before they could impact sales.
By combining Enhanced Content with actionable analytics, Dole ensures their product content is performing, engaging, and growing.
Behind the technology, Dole found a true partner in Syndigo. “They have been quick to respond and proactive in helping us find solutions. I’m really blessed to have the partnership with them,” Jennifer says. With responsive support and a collaborative spirit, Syndigo helped Dole overcome obstacles and stay ahead of the curve.
With Syndigo, Dole Packaged Foods is ready to launch new product lines and expand into new retailers with confidence. “We see Syndigo continuing to play a key role in keeping our digital shelf content accurate and consistent, while also giving us the insights to adjust quickly as retailers and shoppers change,” Jennifer affirms.
