If you lead commerce, digital, or product experience for a B2C brand deciding where to invest next, join Deloitte and Syndigo for a live look at why brands think their experience is keeping up while shoppers say otherwise, and the one decision to make about it in the next 30 days.
Who you’ll hear from
Paul do Forno, Global Commerce Practice Lead at Deloitte Digital, leads the conversation with Deloitte’s research, walking through eight findings on where B2C brands are winning and where the perception gap still shows up. Bradley Kruse, Global Commercial Head, Consulting & System Integration Partners at Syndigo, hosts the session and adds the Syndigo perspective after each finding, drawing on what Syndigo sees across product information, commerce execution, personalization, and AI readiness in the market today.
What the research conversation covers
- The commerce perception gap — why brands feel ready while shoppers experience something else entirely.
- How B2C brands win — why fundamentals, personalization, and AI only create value as a connected system, not separate projects.
- The great B2C commerce divide — why the “basics” like search, inventory, pricing, and delivery are still the hardest things to execute consistently.
- Top AI use cases in B2C commerce — where AI is creating measurable value today, and where it’s still stuck at pilot stage.
What you’ll leave with
The session closes with a practical 30-day planning checklist: how to identify one priority commerce gap, connect it to a business outcome your leadership already tracks, and name an owner and a measurable next step.
A checklist only moves a brand forward if the gap it names can actually be closed. Every one of those gaps, search, inventory, pricing, personalization, AI, ultimately depends on the same layer underneath it: accurate, complete, retailer-ready product content. That foundation is what Syndigo builds, and it’s what keeps a brand’s experience ready across every digital shelf.
Save your spot for Bridging the Commerce Divide on November 18, 2026 at 12:00 p.m. EST — 45 minutes of research conversation followed by live Q&A — and get the 30-day checklist delivered during the session.
