Gestion des informations sur les produits

A centralized system for collecting, managing, and enriching product data for consistency across internal systems and distribution to external sales and marketing channels.  

Qu'est-ce que la gestion des informations produit (PIM) ?

Product Information Management (PIM) is a centralized system for collecting, managing, and enriching product data for consistency across internal systems, and distribution to external sales and marketing channels. It’s a foundational tool in PXM, enabling brands to ensure data accuracy, streamline workflows, and deliver consistent product experiences across all touchpoints.