The Supplier’s Guide to Modern Product Experience Management  

Today’s digital shelf demands more than just product data, but a seamless, engaging product experience. This guide walks you through the essential steps to modernize your content strategy and ensure retailer compliance while maximizing shopper engagement.  

Step 1: Align Internal Stakeholders for Product Experience Success 

Many departments may need product content. Before capturing information, consider reviewing across your organization. It is often more efficient to capture all information at once than through multiple stages or vendors.

Step 2: Choose Your Content Creation & Validation Approach 

Content can be captured manually, and while you may be able to upload content to a retailer, the burden is on you to ensure proper specifications or your item may not be accepted. A quality content partner should have multiple ways to accept your information, with relationships across suppliers and recipients. That way, your items are displayed accurately, to each recipient’s requirements.

Step 3: Build Enhanced Content into Your Strategy 

Accurate core product content is only the beginning. Shoppers are accessing more Enhanced Content than ever. Top retail sites favor or even require additional Enhanced Content such as Engaging hero images, comparison charts, usage videos or other marketing content to meet content readiness requirements.

Step 4: Select a Scalable Product Experience Management Solution 

Not all solutions are created equal. The Syndigo Product Experience Cloud connects your entire content process – creating, managing, syndicating, enriching and optimizing your digital assets through a single platform. It’s the only complete and composable Product Experience Management solution purpose-built for brands. 

Step 5: Confirm Retailer Acceptance & Compliance 

Suppliers may tout a large retailer network, but if they simply distribute content for free, there may be no validation that it is being used. There is little incentive to ensure retailer needs are met and your content is in the proper format. At Syndigo, our retailers are also clients, which means they are invested in having the proper content requirements needed for their systems.

Step 6: Monitor & Optimize Content Quality in Real-Time 

By understanding your product activity across PDPs you can continually improve performance. Syndigo provides a data quality score for each item and for your data across each recipient, with workflows to manage your progress and improvement. Syndigo’s analytics capabilities help you implement real-time adjustments to continually optimize your pages for better results.