Today’s shoppers are focusing on a comprehensive approach to wellness, and healthy food choices as a variable in that equation are growing in importance. In addition to the information already available, shoppers are looking for deeper nutritional information that goes beyond what’s provided on the product label.
With Syndigo’s comprehensive wellness features now available on Syndigo Platform, both brands and retailers can use wellness claims to deliver on their shoppers’ demand for deeper health and wellness insights. Syndigo’s wellness capabilities are powered by machine learning, data science and a team of registered dietitians in order to provide effective tools for processing nutrition facts, ingredient statements, and on-pack claims to audit and match products to more than 75 health and wellness claims.
3 Wege, wie Einzelhändler Gesundheits- und Wellness-Claims nutzen können, um ihr Geschäft anzukurbeln
Hier sind drei Möglichkeiten, wie Einzelhändler die Wellness-Funktionen von Syndigo nutzen können, um von ihrem Geschäft zu profitieren:
1. Personalize the customer experience — Retailers can power greater consumer connections using enhanced wellness attributes. Shoppers today are looking to get more specific in understanding what is in the food they buy. By leveraging an omni-commerce strategy to personalize shopper interactions in-store, online across any device, and throughout all marketing efforts, retailers can drive sales by delivering transparency into deeper wellness attributes. For example, personalizing product discovery by recommending products online that fit a shopper’s specified wellness preferences can tie to in-store shelf tags highlighting healthy products. This type of personalization also drives loyalty – as many as one in three shoppers will switch online retail vendors when personalized offers were made.
2. Leverage wellness insights to focus resources — Retailer margins are always tight. It is sometimes difficult to choose where to focus resources to make the most impact. By using Syndigo’s wellness capabilities, you can understand your overall product catalog and where to invest in more popular wellness items. By leveraging these catalog insights, you focus your resources and systematically enrich your product content where most beneficial.
3. Increase basket size and loyalty to drive sales — When your shopper uses nutrition-based filters in planning their trip, the average basket size increases by 11%. Sales of foods in special diet categories have grown by more than 50% since 2014*, and retailers can tap into this demand by giving shoppers the nutrition filters and sorting capabilities they seek. With Syndigo wellness attributes, you can meet the shopper’s need online and in real time.
Es gibt viele weitere Möglichkeiten, wie die Verwendung von Wellness-Attributen den Einzelhändlern helfen kann, z. B. die Ermittlung des prozentualen Anteils des Produktsortiments, das bestimmte Wellness-Ansprüche erfüllt, um den Produktmix anzupassen, die Verwendung von Regaletiketten im Geschäft, um auf Wellness-Attribute im Regal hinzuweisen, oder die Bewerbung von Produkten mit Wellness-Eigenschaften in wöchentlichen Rundschreiben oder im Geschäft.
3 Wege, wie Marken Gesundheits- und Wellness-Angaben nutzen können, um ihr Geschäft anzukurbeln
Hier sind drei Möglichkeiten, wie Marken die Wellness-Funktionen von Syndigo nutzen können, um von ihrem Geschäft zu profitieren:
1. Audit your claims to drive shopper personalization — By using enhanced wellness attributes, brands can power greater consumer connections. Shoppers today are looking to get more specific with what is in the food they buy: Sales of foods in special diet have grown by more than 50% since 2014*, and average basket size increases by as much as 11% when shoppers use nutrition-based filters and sorting. With Syndigo’s wellness features, brands can audit their existing product claims to find any potential gaps with shopper needs and dietary trends including gluten-free, paleo, ketogenic, and plant based (vegan/vegetarian).
2. Einbindung von Attributen zur Schaffung von Produkttransparenz -Wenn sich die Interessen und Kaufgewohnheiten der Kunden ändern, ist es hilfreich, eine aktive Feedbackschleife zwischen Artikelverkäufen und Wellness-Daten zu haben. Syndigo macht es einfach, zuverlässige Wellness-Daten zu prüfen und zu recherchieren, was Zeit spart und eine bessere Transparenz der Produktinhalte ermöglicht. So können Marken, die Zugang zu tiefgreifenden analytischen Informationen haben, ihren Kunden Klarheit über das Etikett hinaus verschaffen und sich gleichzeitig effizient an sich entwickelnde Trends anpassen, um gewünschte Wellness-Eigenschaften über das Etikett hinaus hervorzuheben.
3. Share product sets to build better partner relationships —One place often overlooked, but still important for brands to leverage wellness capabilities is outside of eCommerce – in Category Management. When brands meet with retailer category managers, being able to show the items that have specific wellness characteristics can be an excellent lead-in to collaborative merchandising discussions to drive greater engagement in-store as well as online.
Es gibt viele weitere Möglichkeiten, wie die Verwendung von Wellness-Attributen den Marken helfen kann. So können Marken beispielsweise prüfen, welche Produkte für bestimmte Filter und Kategorien auf den Webseiten von Einzelhändlern in Frage kommen, die zusätzliche Nachfrage nach Transparenz durch die Verwendung von SmartLabel™-Online-Funktionen erfüllen und zusätzliche Produkte anbieten, die eine Einzelhandelskategorie abrunden können.
