Most eCommerce sites are investing in the wrong signals. Join us for the first look at The Trust Signal 2026, new research from Taggstar, by Syndigo, on what actually earns shopper trust and gets products chosen.
Shoppers decide in seconds, often on a mobile phone, usually on the product page. They’re overwhelmed by choice and looking for signals they can trust. But most sites are still overinvesting in deal badges and countdown timers while burying the proof that actually tips the decision.
We surveyed nearly 5,000 online shoppers across the US and UK and benchmarked more than 200 retail and brand sites to find out which signals build purchase confidence, and which ones may quietly cost you the sale.
What you’ll learn :
- Which signals shoppers trust, and which they tune out: how reviews, product attributes, social proof, and urgency messaging stack up
- How your site compares: benchmark data from 200+ eCommerce sites on where retailers are overinvesting, and where the real gaps are
- What to do next: practical tactics retailers are using today to turn hesitation into purchase, and get more of their products chosen
And don’t hesitate to register if you can’t make it at that time – we will provide the recording afterwards.
Speakers:
Peter Buckley, VP Commercial, Taggstar, by Syndigo
Riley Jenkyn, VP Commercial Success, Syndigo